Piramal Finance Launches ‘Aaivu’, a Series of Short Films Celebrating Aspirational Borrowers

Chennai: Piramal Finance has unveiled ‘Aaivu’, a collection of short films that redefine lending by focusing on customers’ intent and emotional connections rather than traditional documentation. Produced in five regional languages, these films showcase borrowers’ deep aspirations and emotional journeys.

The series features heartfelt conversations with borrowers, including Abish Clinton, whose journey to homeownership embodies hope and resilience. Hosted by Nizhalgal Ravi, the interview delves into Abish’s emotional and aspirational aspects, highlighting his determination and optimism.

‘Aaivu’ is now live on Piramal Finance’s YouTube Channel and the Sun NXT OTT platform, promoting financial inclusion and celebrating the stories of aspirational borrowers.

Arvind Iyer, Head of Marketing at Piramal Finance, stated, “We believe lending goes beyond numbers – it’s about understanding our customers’ true intent and aspirations. ‘Aaivu’ embodies this philosophy, recognizing the dreams of individuals who pursue a better future despite challenges.”