CHIK Reinvents Hair Coloring with ₹10 Quick Crème Launch Across Key States

CHIK, the flagship haircare brand from FMCG major CavinKare, has announced its entry into the crème hair color segment with the launch of CHIK Quick Crème Hair Color. This move marks a strategic shift for the brand, which has traditionally focused on South India, as it now targets the rapidly growing ₹1000+ crore crème hair color market in North India. The product has been launched across Uttar Pradesh and Rajasthan, with plans to expand into Madhya Pradesh and other key markets in the coming months.

To support the launch, CHIK has unveiled a comprehensive 360° marketing campaign featuring television icon Shweta Tiwari as its brand ambassador. The campaign spans print, digital, and online platforms, aiming to build strong visibility and connect with consumers in the new markets.

CHIK Quick Crème Hair Color is positioned as a revolutionary offering for quality-conscious, value-seeking consumers. Enriched with natural ingredients like amla and bhringraj, the product promises a hassle-free experience with an ultra-rich and glossy finish. It delivers vibrant color in just 10 minutes—eliminating the need for long waiting times and messy application—making it an attractive option for both existing crème users and those seeking a faster, more convenient alternative.

Available in three versatile shades—Natural Black, Natural Brown, and Burgundy—CHIK Quick Crème Hair Color is priced at an accessible ₹10, bridging a critical gap in the market by combining affordability, convenience, and superior performance.

Commenting on the launch, Rajat Nanda, Business Head – Personal Care, CavinKare, said, “For decades, CHIK has been synonymous with innovation and accessibility in the haircare space. With CHIK Quick Crème, we are extending this legacy to hair color. CHIK Quick Crème addresses this by offering a modern, quick, and nourishing alternative without losing the accessibility consumers value.”

With its latest launch, CavinKare reinforces its commitment to delivering cutting-edge personal care solutions to consumers across India, expanding its footprint beyond traditional markets and tapping into new growth opportunities.