Rajparis Unveils New Identity, Partners with Shruti Haasan, and Launches Blue Jewel on ECR

Chennai: Rajparis, a respected real estate name in Chennai, has announced its Vision 2030, marking a transformational moment in its journey. The company has unveiled a refreshed brand identity, appointed Shruti Haasan as its first-ever brand ambassador, and launched a boutique luxury project, Blue Jewel, on East Coast Road (ECR).

Rajparis aims to become a 500-crore revenue company by 2030, driven by strategic expansion, elevated construction and design standards, and deeper customer engagement. The company has consolidated over 1 million square feet of prime land parcels in Chennai, earmarked for the development of lifestyle-focused residential and mixed-use communities. Additionally, Rajparis is exploring expansion into high-potential markets in RoTN, beginning with Kancheepuram and Madurai.

According to the founders of Rajparis, “This name is our story – it carries our parents’ blessings and our promise to treat every customer like our own family. Every project we create is guided by the values we grew up with – trust, respect, and care that comes from the heart.”

Shruti Haasan, the brand’s first-ever ambassador, said, “I’m delighted to associate with Rajparis, a brand that stands for trust and timeless value. Their passion for crafting exceptional homes deeply resonates with my belief in thoughtful design and meaningful experiences.”

The Blue Jewel project is a boutique luxury development designed for just 55 privileged families, located in the serene surroundings of Muthukadu on ECR. The expansive 3BHK residences, each spanning 2,200 sq. ft., offer triple panoramic views – of the Bay of Bengal, the Muthukadu Lake, and the historic Buckingham Canal.

Rajparis is committed to carrying forward its legacy through innovation and technology-driven excellence. The company is set to redefine the real estate landscape in Chennai and beyond, with a focus on quality, reliability, and human connection.