Manish Malhotra x Samsonite Launch Campaign

Social Beat has crafted a landmark campaign for the Manish Malhotra x Samsonite collaboration, reimagining luxury luggage. The campaign showcases the fusion of Samsonite’s legacy with Manish Malhotra’s design sensibility.

The campaign’s strategy was multifaceted, starting with a hero film that brings to life the idea of elegance meeting exclusivity. This film showcases how everyone walks their own path in their own unique style, projecting the bag as an extension of their distinct self. The visuals were carefully curated, with clean silhouettes and sharp frames mirroring the bag’s sleek elegance, while grunge-laced interiors brought in a raw edge.

The campaign unfolded as a full-fledged 360-degree digital experience, with a social media content strategy built around Manish Malhotra, influencer marketing to amplify reach, and sharp media planning & buying to drive results. This comprehensive approach ensured that the campaign reached a wide audience and created a buzz around the luxury luggage collection.

To further amplify the campaign’s impact, bold hoardings and luxe in-store setups were used to bring the buzz offline, creating a seamless blend of digital and physical presence. This strategic move helped to reinforce the brand’s message and create a lasting impression on potential customers.

Anushree Tainwala, Executive Director at Samsonite South Asia, said: “This collaboration was a milestone for Samsonite—a fusion of our legacy of innovation with Manish Malhotra’s timeless design sensibility.” Ashish Tambe, National Creative Director at Social Beat, added: “The campaign had to evoke the emotion of owning a statement.” Vikas Chawla, Co-founder of Social Beat, said: “The goal was to build a campaign that did justice to the grandeur of the Manish Malhotra x Samsonite collaboration.”